Metric & Mortar

Get Found by Local Customers. Earn Their Trust. Turn Visits Into Inquiries.

Metric & Mortar builds websites and manages Google Business Profiles for local service businesses, so people searching for your services can find you, see why to trust you, and reach out easily.

Our Services

Everything we do has one goal: helping the customers already searching for your services find you, trust you, and get in touch.

High-Performance Web Design & Maintenance

A custom website that shows customers who you are and makes it easy to call or send an inquiry, with hosting, security updates, and maintenance included.

Learn More: High-Performance Web Design & Maintenance

Google Business Profile Optimization

Every build includes a profile cleanup. Growth adds ongoing management: photos, posts, Q&A, review responses, and profile updates.

Learn More: Google Business Profile Optimization

Local Listings & Guide Pages

Growth adds directory setup at launch, a quarterly listing consistency check, and one new guide page per month.

Learn More: Local Listings & Guide Pages

How It Works

Three steps from your first call to a site that sends leads straight to you.

  1. 01

    Audit & Architecture

    We review your website, Google Business Profile, and local competitors, then plan your site around what your customers actually search for.

  2. 02

    Custom High-Speed Build

    We build your custom site, designed to work well on the phones your customers use.

  3. 03

    Launch & Lead Routing

    Once your launch payment is in, we put your site live and connect your calls and forms so every lead comes straight to you. Your monthly plan starts at launch.

Two client websites and one lead-generation project we own and operate.

Tree Removal Corvallis homepage with a dark green hero and a free estimate form

Owned & Operated Project

Tree Removal Corvallis

Lead Generation & Local SEO (Corvallis, OR)

A lead-generation site we own and operate. It connects homeowners with local arborists for tree removal, trimming, and storm response.

  • 5.0 Google Rating
  • Ranks Locally for Tree Removal
View Site: Tree Removal Corvallis(opens in a new tab)
Nexjen Inc. homepage with a dark job site hero and gold plumbing headline

Client Work

Nexjen Inc. Plumbing Contractors

Full-Service Trade Website (Maui, HI)

A full-service website for a licensed plumbing contractor serving homes and businesses across Maui.

  • Residential & Commercial Plumbing
  • License #CT34304
View Site: Nexjen Inc. Plumbing Contractors(opens in a new tab)
Lala's Sweets homepage with a pink hero and a strawberry shortcake parfait

Client Work

Lala's Sweets

Brand & E-Commerce Inquiry Site (Wahiawa, O'ahu, HI)

A brand and inquiry site for a made-to-order dessert business, with a menu and catering orders.

  • Custom Ordering
  • Catering Orders
View Site: Lala's Sweets(opens in a new tab)

An Example: What Could Extra Calls Be Worth?

A simple what-if using numbers you choose. It isn't a forecast of what we'll deliver.

$800
5
Compare against
Example monthly revenue
$4,000
Flat monthly price
$300
Example revenue minus plan price
$3,700

Illustration only. We don't guarantee calls, sales, or revenue. The number of extra calls is whatever you enter, not a result we promise. This assumes every one becomes a job at your average ticket, and leaves out your job costs and the one-time website build fee.

Book a Strategy Call(opens in a new tab)

Frequently Asked Questions

Got questions about working with a local web agency? Here's what business owners ask us most often about process, pricing, and timelines.

Care is a $1,500 website build ($750 deposit, $750 on completion) plus $150 per month from launch. Growth is a $1,000 website build ($500 deposit, $500 on completion) plus $300 per month from launch. Growth's build costs less because it comes with the higher monthly fee. We don't charge late fees or interest.

Care keeps your website running: hosting and SSL, uptime monitoring, security updates, Search Console monitoring, a quarterly speed check, a monthly report, and routine edits within 2 business days. Growth adds directory setup at launch, Google Business Profile management, one new guide page per month, a monthly Core Web Vitals check, a quarterly listing check, a 15-minute monthly call, and routine edits within 1 business day.

Both plans are a six-month commitment from launch, then month to month with 30 days' written notice. If you cancel during the first six months, the remaining monthly installments stay due on their original schedule, except where the agreement provides otherwise. Moving from Growth to Care during that time makes the $500 build-fee difference due.

Yes, until we actually begin design or development work. If you cancel in writing before then, we refund it in full. The final build payment is due after our completion notice and before your site goes live. If it's still unpaid after 15 days, deployment is paused.

You do, once your build fee is paid in full. You don't need to finish the six-month term. Your domain and Google Business Profile stay yours. We keep our internal tools and reusable components, and you get a permanent, royalty-free license to any component used in your site. Your site doesn't need any of our systems to keep working after it's transferred.

Standard offboarding is included at no charge, within 30 days: domain transfer, repository and hosting handoff, confirmation that you own your Google Business Profile, directory listing access, Search Console and analytics transfer, and a DNS export. Migration work beyond that is $75 per hour, only after you approve a written estimate.

Changes to existing text, photos, hours, prices, and contact details on pages that already exist. New features, redesigns, and additional pages outside your plan are quoted separately and done only after your written approval.

About 10 business days after we receive your complete onboarding answers and all required assets, like photos, your logo, and access. That's an estimate, not a guaranteed date. Local search visibility usually builds over months rather than days.

No. Calls and form submissions from your website and Google Business Profile are routed to you, and we don't sell them or pass them to other contractors. Service providers, such as form-delivery and hosting companies, process them only to deliver them. That covers your leads, not your territory: we may also work with other businesses in your trade and area.

No, and be careful with anyone who promises that. Rankings, map placement, AI answers, calls, leads, and revenue depend on Google and other platforms, your market, and your competitors, so we don't guarantee any of them. Our job is to build a solid website and, on Growth, keep your profile and listings up to date.

We build custom sites without page builders, which helps keep pages light, especially on phones. We don't promise a specific load time, because speed also depends on your images, any third-party tools you add, and your visitor's device and connection.

Word-of-mouth is great, but it's unpredictable, and a Facebook page rarely ranks well for local Google searches. Your own website is a 24/7 storefront that works for you between referrals, and gives customers an easy way to check you out and get in touch.

Read the full Terms for all the details

Ready for More Local Customers to Find You?

Book a discovery call and we'll look at how your business shows up when local customers search today, and which plan fits.

Clear Prices. Honest Expectations.